It is yet another big day for us at Adaptly! We reach two major milestones today as we not only release a new product, Evergreen, but also announce our Series B funding. All of us, Adaptlyians (Adaptly employees), are beyond excited with the native advertising possibilities around Evergreen, and even more thrilled about the opportunities that will emerge from the additional funding! Find more details around both announcements below…

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LONDON, 11 April 2012: The EMEA office of social web advertising specialists Adaptly has been augmented with the arrival of Charlie Neer in the role of European Business Development Manager.

Neer joins Adaptly from Click District where he held the post Head of Technology for three years. This senior-level role saw Charlie collaborate on the design and project management of a stand-alone DSP, which now serves over five billion impressions monthly. Representing the company and the platform on panels in the European, Middle Eastern and Asian markets, Neer worked closely with leading development companies on both front end and back design and implementation.

Neer has been based in Europe since November 2007 when he joined the Platform/Technology Team at Right Media/Yahoo as a Senior International in Business Development, providing consultancy style solutions using the in-house technology for top tier publishers, networks and agencies. Prior to his move to Europe, Neer cut his teeth for Right Media/Yahoo in San Francisco as an Account Executive in the Media Team, helping to drive West Coast growth from $1,200 a month to over $1 million a month.

Commenting on the appointment, Adaptly CEO, Nikhil Sethi, said: “We are delighted to welcome Charlie to our London office where he’ll have a positive and significant impact on our UK and European clients. Charlie has an innate understanding of the advertising technology marketplace and is as accomplished on the technical development aspect of the business as he is in client delivery. He’s a great addition to the team and we look forward to him adding value to Adaptly’s EMEA client base over the coming months.”

Welcome Charlie! We’re beyond excited to have you on the team and can’t wait to start working with you!

The Adaptly family recently expanded as we gained our newest member, Mike Finnegan as VP of Client Services. Mike’s role can be described as the glue that keeps everything together. He is responsible for making sure the house is kept together internally, establishing best practices within the teams, developing the strategic side of Adaptly and further making sure we have a robust approach to social media. Most importantly, Mike is focused on keeping all of our clients happy – which of course is our biggest priority around the office. Mike grew up in Schwenksville, PA where he lived next to three farms and preferred to use a John Deere tractor to get from here to there. He graduated from LaSalle University with a degree in Graphic Design. Before joining our Adaptly family, Mike was Director of Automated Trading at Xaxis, GroupM’s Trading Desk which launched in June 2011. Mike previously held a senior position at MEC leading their Audience Buying/Real-Time Bidding practice, before it was absorbed into Xaxis. Now you know Mike’s basic background, let’s ask the fun stuff and learn about who he really is…

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Big and exciting things are happening for Adaptly as we embark on a new partnership with Wildfire today! Wildfire, a social media marketing software company, provides complete tools for brands to create, publish and manage content to drive engagement. Integrating Adaptly’s technology into their software will enable marketers to optimize and measure the success of their paid social media. Now for the first time ever, marketers will be able to access content and ad optimization technology in a single integrated solution! Please see below for the official press release and additional details.

Exclusive partnership delivers integrated solution that goes beyond first-generation ad serving solutions to drive maximum engagement at lowest cost

REDWOOD CITY, CALIF and NEW YORK CITY, NY – February 27, 2012 – Wildfire, the global leader in social media marketing software, today announced with Adaptly the integration of Adaptly’s unique social advertising and optimization technology with the Wildfire Social Marketing Suite. The combination of Wildfire’s market-leading suite of tools for designing, publishing, and managing brand content through social media – used by more than 10,000 customers, including many of the world’s most recognized brands, such as Facebook, Amazon, and Target – with Adaptly’s ad optimization technology gives marketers, for the first time, unified control over the combined effect of paid, earned, and owned social media to maximize consumer engagement with the brand. Engagement encompasses social actions such as likes, comments, and sharing of content.

Unlike first-generation ad serving solutions – which focus on traditional metrics such as cost per clicks, fans, or impressions – Wildfire’s solution integrates Adaptly’s technology that optimizes social ads not only for cost but also for maximum engagement. Adaptly’s proprietary technology aggregates more than 160 social metrics from a brand’s earned and owned channels, analyzes the impact of paid media on earned media in real time, and continuously refines ads (including content and target audience) to reach the best social audiences and drive ongoing engagement – the objective that marketers care about most today – at the lowest cost. This self-optimizing technology is unavailable from any other vendor, and Wildfire is the first to bring it to the broad market through a complete integrated social marketing solution.

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It’s been a busy few months here at Adaptly and today we are proud to announce the opening of our new London office and expansion into Europe.  This development marks our first initiative outside of the U.S. market and a major milestone for our company. As a part of our international expansion we are additionally announcing the appointment of Paul Turner as Head of EMEA at Adaptly. Paul has an incredibly strong background with over ten years of experience in international sales and he will be a fantastic asset to the company, leading the Adaptly team internationally.

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