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Dec.
21

Some of Our Favorite Things from 2011…

By Meghan Sharkey, Director of Marketing 

The holiday season is right around the corner! People are busy buying gifts for their loved ones, booking travel plans, baking holiday cookies, and of course searching for the perfect New Year’s Eve outfit. As this year quickly comes to an end, we, at Adaptly, didn’t want to welcome the New Year without recapping some of our favorite things from 2011 first.  Needless to say this list includes raindrops on roses and whiskers on kittens, bright copper kettles and warm woolen mittens to name a few. In addition to brown paper packages tied up with strings, Adaptly’s favorite things from the year 2011 include…

1.     Our new office located at 40 W. 23rd Street – stop by and say hi sometime! 

2.     Will and Kate getting hitched – The Royal Wedding

3.     The collaboration of our favorite PR team, Brew Media Relations – great people!

4.     The premiere of the new hit Showtime series Homeland – re-watch the first season on Monday’s at 8pm

5.     The world not coming to an end on May 21st

6.     This awesome new social media metric called Momentum – learn more about it http://adaptly.com/momentum

7.     The new ABC hit show Once Upon a Time – Sunday nights at 8pm (some say best show out there!)

8.     A balanced ratio of males to females in the Adaptly office… finally!

9.     The new Timeline feature on Facebook – we’ve all updated our accounts, have you?

10.   Opening an office in the UK with Paul Turner - Adaptly’s gone global!

11.   The increase in people’s awareness of the power of social media. Companies are now realizing how social media can help to market a brand – learn how Adaptly can help you advertise across the social web www.adaptly.com


Happy Holidays from Adaptly!

Tags:
Adaptly
Holidays
Momentum
Thoughts from Adaptly
paul turner
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Dec.
12

Social Does Not Equal Search

“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media.

Today’s column is written by Nikhil Sethi, who is co-founder/CEO Adaptly.

As we look at the emergence of social as a serious contender within a typical media buy, the marketplace is noticing an evolution of the medium rather than the creation of yet another new channel (e.g. video, mobile, etc.). Looking at the four seats of advertising we have our three traditional seats (Radio, TV, Print) and of significant importance in the past decade (Digital). Traditional media has always suffered from the untraceable nature of the beast, whereas Digital, by means of Display, and Search primarily has built itself on its trackable nature, put simply the ability to cookie.

And here comes Social.

Emerging truly as a digital vehicle (meaning it plays in the overarching web and mobile space), Social has presented itself as the FIFTH seat. It ignores most concepts that Digital has been born with. It plays kindly with the traditional metrics (clicks, impressions, CTR), but also embodies a very new idea around conversation, dialogue, and response metrics - creating value in an owned and earned media sense.

The game is not only about distribution anymore, it is now 1 part distribution, 2 parts
engagement.

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Tags:
Nikhil Sethi
Momentum
Social Metric
Adaptly
4 notescomments
Dec.
07

Introducing Adaptly Momentum: Combining Paid, Earned, and Owned Social Media Metrics

 By Nikhil Sethi, Co-founder & CEO 

          

Social network advertising is like no other digital channel that we’ve ever seen before. Each social network is a platform on its own with a completely unique, non-standard ad experience. Standard ad banners are nowhere to be seen; instead, each platform has embraced integrated advertising with ad units based on how consumers experience each platform. For example, the action of tweeting results in a promoted tweet paid media unit. Likewise, the action of liking results in fan ads or sponsored stories on Facebook.

To complicate things even further, each social network uses its own set of metrics. Of course, there are standard distribution metrics like clicks, impressions, click-through rates (CTRs) – all metrics that we have become accustomed to over the past decade. But two new forms of media are gaining relevance: Owned and Earned. These two channels broaden the playing field to now include site-specific metrics such as Likes, Re-Tweets, Stumbles, People Talking About This, Storytellers, etc.

If we continue to base our paid media buys on only the paid media metrics, we are only measuring 1/3 of the value generated. These results leave so much value on the table and we believe there should be a better KPI suited specifically for social. Adaptly has taken on this challenge and developed a new system that measures all three channels collectively (paid, earned and owned).

Introducing Momentum. Adaptly Momentum is a new measurement tool we created to help our clients understand how powerful their brands are across social networks as well as account for every dollar’s effect across not only the standard paid metrics (clicks, impressions, CTRs, etc.) but also factors in the 160+ social metrics that come from a brand’s owned and earned channels.

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Tags:
Momentum
Nikhil Sethi
Announcement
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