LONDON, 11 April 2012: The EMEA office of social web advertising specialists Adaptly has been augmented with the arrival of Charlie Neer in the role of European Business Development Manager.

Neer joins Adaptly from Click District where he held the post Head of Technology for three years. This senior-level role saw Charlie collaborate on the design and project management of a stand-alone DSP, which now serves over five billion impressions monthly. Representing the company and the platform on panels in the European, Middle Eastern and Asian markets, Neer worked closely with leading development companies on both front end and back design and implementation.

Neer has been based in Europe since November 2007 when he joined the Platform/Technology Team at Right Media/Yahoo as a Senior International in Business Development, providing consultancy style solutions using the in-house technology for top tier publishers, networks and agencies. Prior to his move to Europe, Neer cut his teeth for Right Media/Yahoo in San Francisco as an Account Executive in the Media Team, helping to drive West Coast growth from $1,200 a month to over $1 million a month.

Commenting on the appointment, Adaptly CEO, Nikhil Sethi, said: “We are delighted to welcome Charlie to our London office where he’ll have a positive and significant impact on our UK and European clients. Charlie has an innate understanding of the advertising technology marketplace and is as accomplished on the technical development aspect of the business as he is in client delivery. He’s a great addition to the team and we look forward to him adding value to Adaptly’s EMEA client base over the coming months.”

Welcome Charlie! We’re beyond excited to have you on the team and can’t wait to start working with you!

The Adaptly family recently expanded as we gained our newest member, Mike Finnegan as VP of Client Services. Mike’s role can be described as the glue that keeps everything together. He is responsible for making sure the house is kept together internally, establishing best practices within the teams, developing the strategic side of Adaptly and further making sure we have a robust approach to social media. Most importantly, Mike is focused on keeping all of our clients happy – which of course is our biggest priority around the office. Mike grew up in Schwenksville, PA where he lived next to three farms and preferred to use a John Deere tractor to get from here to there. He graduated from LaSalle University with a degree in Graphic Design. Before joining our Adaptly family, Mike was Director of Automated Trading at Xaxis, GroupM’s Trading Desk which launched in June 2011. Mike previously held a senior position at MEC leading their Audience Buying/Real-Time Bidding practice, before it was absorbed into Xaxis. Now you know Mike’s basic background, let’s ask the fun stuff and learn about who he really is…

Read More

Let us introduce you to the newest addition of the Adaptly family, Jason Briceno. Jason works with the engineering team as a Data Scientist, trying to optimize the ways that ads are placed. He graduated from Caltech in ’99 with a bachelor’s degree in Physics, making him the third member of the Adaptly Caltech crew! After graduation, Jason worked for a while doing instrumentation stuff and realized he wanted to explore the world. He decided to embark on a life-changing 13-month journey traveling across the globe meeting new people and seeing amazing things. Now that you know a little bit about Jason’s background, let’s dive deeper and ask him the fun stuff!

Favorite color?

Green, all shades. He’s not picky.

What inspires him?

The pursuit of knowledge. Jason claims he has always been a bit of a dilettante and is always seeking out new things to do and learn. Jason explained with an example: a lot of people go to a restaurant over and over again because they enjoy the atmosphere and found a dish they love, however, Jason is the opposite. He feels like he “failed” if he goes to the same place twice in a row. Jason craves the opportunity to do something new and different.

Read More